面试销售职位时的策略

　　没经验也能做销售——七个策略打开求职之门

　　many job seekers wonder: how do i land a sales job that requires two years of sales experience when i dont have two years of sales experience?

　　很多求职者想知道：当我没有两年销售工作经验的时候，我如何能得到一份要求两年工作经验的销售工作。

　　here are seven strategies for snagging a sales job without the required level of experience:

　　以下七个策略教你抓住销售工作机会，而无需经验。

　　strategy 1: persist

　　persistence is the successful sales reps no. 1 trait. when you persist professionally, the sales manager will often give you the benefit of the doubt. they want to see how you deal with rejection and uncertainty. they want to see how youll handle their objections. keep at it. get a referral to introduce you and make a phone call on your behalf. write a brief but compelling letter of introduction, and then make your own phone call. write a follow-up letter. get the managers email address and write a three-sentence presentation describing why he should hire or at least interview you. "ill work just as hard to sell for this company as im working to get this job" is a good way to start that email.

　　策略1：坚持

　　坚持是成功销售代表的第一品质。当你带有专业精神地保持坚持，销售经理往往会选择给你个机会。他们想要看看你如何处理拒绝和不确定。他们想要看看你如何处理反对意见。不要放弃，坚持下去。找推荐人引荐你，代你致电。写简洁但是令人感兴趣的介绍信，然后亲自打电话过去。再写后续信件。找到经理的邮件地址并且写三句话描述为什么他应该雇用你或至少应该面试你。“我将像我努力得到这份工作一样努力为公司做好销售工作”是很好的邮件开头。

　　strategy 2: do your homework

　　the no. 1 complaint about sales reps is their lack of preparation. the interview is just like a sales call. youre selling yourself to the prospective employer. when its your turn to talk, let the interviewer know you prepared by saying something as simple as, "in preparing for this interview, i..." then list what you did. here are some examples:

　　"i read your last three corporate reports."

　　"i took one of your sales representatives to breakfast."

　　"i spent an hour on your web site to see how i fit into your mission."

　　"i had an informational interview with one of your customers about how you sell and service your products."

　　the point is to document your preparation. sales managers want to know youre willing to dig for information. if youre not willing to do it to get a job, then why would you be willing to do it to land a sale?

　　策略2：做你的功课

　　关于销售代表的最多抱怨就是他们缺乏准备。面试就像销售电话。你在像预期雇主销售你自己。当轮到你说话的时候，让面试官知道你做过准备，只需说些简单如“在为这个面试的准备中，我……”这样的话就好了。然后列举出你所做的。以下是例子：

　　“我读了之前三年公司报告。”

　　“我和你们其中一位销售代表一起吃早晨。”

　　“我花一个小时浏览你们的网站了解你们的公司目标。”

　　“我对你们其中一名顾客进行了一次信息性的采访，内容关于你们如何做销售并且用你们的产品提供服务。”

　　关键点是证明你的准备。销售经理想要知道你是乐意挖掘信息的。如果你都不愿意为了得到一份工作而努力挖掘信息，那么你怎么会愿意为了达成销售而努力呢？

　　strategy 3: customize your resume

　　make sure your resume says you are seeking a sales job in the aerospace industry if that is indeed the type of sales job you are seeking. salespeople today are customizing virtually every sales presentation. your resume should be tailored to the industry and company. a generic resume wont cut it if you have no experience.

　　策略3：定制你的简历

　　确保你的简历表明你在寻求一份航空产业的销售工作，如果那确实是你想要的销售工作的话。现在的销售人员对每笔销售都做定制展示。你的简历应该根据行业和公司量体裁衣。如果你没有工作经验的话一份通用简历就不够好了。

　　strategy 4: document your achievements and sell them

　　a need to continually achieve is key to sales success. prove you are an achiever. document your three biggest victories, and be prepared to reel off a list of at least seven other significant wins in your life from school, sports, music, class politics, etc. you will achieve again for the employer, because past behavior is the best predictor of future behavior. you may not have sales success, but you have had success in other areas. success leaves clues.

　　策略4：证明你的成就并且销售它们

　　对成就的持续需求是销售成功的关键。证明你是个成功者。用文件证明你三个最大的成功，并且准备好流利的讲出至少7个你生活中其他重要的成就，从学校、运动、音乐到学校政治等均可。你会为雇主再次取得成就，因为过去的行为是对未来行为的最好预测。你可能没有过销售成就，